We all tend to separate the business world from the creative world, as though they exist completely apart from each other. In regards to choosing a career, we are sometimes led to believe that we can only choose one or the other. But the realms of business and art are much closer to each other than one might think, and more often than not they overlap and function within a unified industry.
If you are the savvy business type with a creative flare, you will be relieved to know that are plenty of career programs that will encourage you to put both of these qualities to use. Here are just a few examples of industries that balance business and creative skills:
Advertising
People with careers in advertising know that the advertising world doesn't strictly consist of billboards and catchy slogans. Successful advertising relies on the constant exchange of ideas, strategy, and numbers. To give you a better sense of how a degree in advertising really gears towards reaching this sort of balance, take a look at just some of the skills that graduates acquire while earning a degree in Advertising:
Strategic Planning
Art Direction
Copywriting
Layout Design & Typography
Interactive Creative & Web Development
Broadcast Planning & Analytics
Print Planning & Buying
Quantitative Media Research
Advertising Law
Creative Brainstorming
Marketing
Marketing careers are ones that really survive on an equal balance of business and art, or in other words, on strategy and creativity. From merchandising to macroeconomics, and accounting to advertising, Marketing programs really zone in on a wide range of specialities in order to best prepare you for an incredibly versatile profession. Marketing students can expect to sharpen their skills in the following areas:
Accounting
Macroeconomics
Business Math of Finance
Retail Merchandising
Consumer Behaviour
Web Marketing
Integrated Marketing Communications
Intro to Advertising
Direct Marketing & Sales Promotion
Personal Finance Management
Business Law
Public Relations
Public Relations is an industry that is based on impeccable communication. The art of communication is very much rooted in the ability to adopt a variety of different approaches in order to appeal to a variety of audiences. With this skill comes business-savvy tactics, such as planning and executing media and promotional programs, as well as writing to orchestrating campaigns and events. Public Relations students can expect to develop skills in:
Writing
Print Design & Application
Media Relations
Program Planning
Organizational Application
Communications Technologies
Portfolio & Career Development
Crisis Communications
Campaign Presentation
Special Events Planning & Management
If you are the savvy business type with a creative flare, you will be relieved to know that are plenty of career programs that will encourage you to put both of these qualities to use. Here are just a few examples of industries that balance business and creative skills:
Advertising
People with careers in advertising know that the advertising world doesn't strictly consist of billboards and catchy slogans. Successful advertising relies on the constant exchange of ideas, strategy, and numbers. To give you a better sense of how a degree in advertising really gears towards reaching this sort of balance, take a look at just some of the skills that graduates acquire while earning a degree in Advertising:
Strategic Planning
Art Direction
Copywriting
Layout Design & Typography
Interactive Creative & Web Development
Broadcast Planning & Analytics
Print Planning & Buying
Quantitative Media Research
Advertising Law
Creative Brainstorming
Marketing
Marketing careers are ones that really survive on an equal balance of business and art, or in other words, on strategy and creativity. From merchandising to macroeconomics, and accounting to advertising, Marketing programs really zone in on a wide range of specialities in order to best prepare you for an incredibly versatile profession. Marketing students can expect to sharpen their skills in the following areas:
Accounting
Macroeconomics
Business Math of Finance
Retail Merchandising
Consumer Behaviour
Web Marketing
Integrated Marketing Communications
Intro to Advertising
Direct Marketing & Sales Promotion
Personal Finance Management
Business Law
Public Relations
Public Relations is an industry that is based on impeccable communication. The art of communication is very much rooted in the ability to adopt a variety of different approaches in order to appeal to a variety of audiences. With this skill comes business-savvy tactics, such as planning and executing media and promotional programs, as well as writing to orchestrating campaigns and events. Public Relations students can expect to develop skills in:
Writing
Print Design & Application
Media Relations
Program Planning
Organizational Application
Communications Technologies
Portfolio & Career Development
Crisis Communications
Campaign Presentation
Special Events Planning & Management
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